Use Arc for the Style with 30% for the Bend. Select the first text and go to Object>Envelope Distort>Envelope with Warp. Repeat the same thing to create a simple effect of diagonal lines for the top horizontal dividers. After that go to Object>Blend - Use 4 pixels for the Spacing with Specified Distance. Change the color of the duplicated word to white and make sure it's underneath the black one.

Select the word New York and duplicate it. The fonts I used here can be found at the Lost Type. In Illustrator create a simple stencil using basic shapes and different fonts.

The process is quite simple and can be applied to all sorts of logos and illustrations for your future projects. I surely have a lot to improve upon and that's why I have been spending time trying to recreate this style using Illustrator and Photoshop.įor this tutorial, I will show you how to use simple Illustrator tools to create a very trendy logo. I have been playing more with simple stencil style logos in my spare time, especially because it requires a lot of practice and attention to detail.

Illustrator logo